In this digital marketing course covers the following topics:
1. Introduction to Digital Marketing: Overview of the digital marketing landscape, including the various channels and tools available to marketers.
2. Website Development and Optimization: Best practices for designing, building, and optimizing a website for search engines and user experience.
3. Search Engine Optimization (SEO): Techniques for improving a website’s visibility and ranking in search engine results, including keyword research, on-page optimization, and link building.
4. Pay-Per-Click (PPC) Advertising: Overview of paid advertising on search engines, including Google AdWords and Bing Ads, as well as other platforms such as social media and display advertising.
5. Content Marketing: Strategies for creating and distributing valuable content to attract and engage target audiences, including blog posts, info graphics, videos, and more.
6. Email Marketing: Techniques for building and managing an email list, creating effective email campaigns, and using email marketing to drive engagement and sales.
7. Social Media Marketing: Strategies for using social media platforms, such as Facebook, Twitter, and Instagram, to reach and engage target audiences, as well as measure and track the success of social media campaigns.
8. Mobile Marketing: Overview of the mobile landscape, including strategies for reaching and engaging customers through mobile devices, such as SMS marketing and mobile apps.
9. Video Marketing: Techniques for creating and distributing video content, including YouTube and other video platforms, as well as using video to drive engagement and conversions.
10. Affiliate Marketing: Overview of the affiliate marketing model, including how to partner with affiliates to promote products and services and track performance.
11. Conversion Rate Optimization (CRO): Strategies for improving the conversion rate of a website, including split testing, landing page optimization, and more.
12. Analytics and Data-Driven Marketing: Overview of web analytics and how to use data to inform and improve marketing decisions, including tracking metrics such as website traffic, conversion rates, and customer behavior.
13. Digital Marketing Planning and Strategy: Best practices for developing and implementing a comprehensive digital marketing plan, including defining goals, target audiences, and metrics, as well as budgeting and resource allocation.